Precious Metals - Platinum
The most precious of all metals
Platinum is the perfect choice for people – it is beautiful, versatile and elegant, yet it has hidden strength and resilience. The metal is pure, it has brilliant white sheen and is kind to the skin. It is also rare, a treasure coveted by influential individuals for centuries. Platinum is eternal, with and everlasting radiance and durability. Choosing this precious metal is the perfect way to express your own individuality, strength and style.
Americans love it. Some consider it the most elegant and timeless precious metal. It is the preferred metal of choice for celebrities such as Sarah Michelle Gellar, Madonna, Catherine Zeta-Jones, Brad Pitt, Jennifer Aniston, Kevin Spacey, Ashley Judd and numerous others. Celebrities and consumers alike are purchasing platinum jewelry ranging from bridal to fashion. After all, we all want and deserve the very best!
Frequently Asked Questions About Platinum
All platinum jewelry is marked Platinum, Pt or Plat. Its pure metal content can also be shown:
850 jewelry is 85% pure
900 jewelry is 90% pure
950 jewelry is 95% pure
999 jewelry is 99.9% pure
The rarity of this precious metal means that its price is invariably higher than that of gold.
Jewelry containing this metal is generally 95% pure platinum, compared with 18 karat gold jewelry which is 75% pure gold.
It is denser than gold, so a piece of platinum jewelry weighs over a third more than the same piece made of 18 karat gold.
The process of making a piece of platinum jewelry requires a higher level of craftsmanship.
All precious metals can scratch , and platinum is no exception. However, the scratch on platinum is merely a displacement of the metal, and none of its volume is lost. Over time, the metal develops a natural patina, which many people find just as attractive as a polished finish.
This precious metal was used for decoration by both the ancient Egyptian and Inca civilizations and, in modern times, was the first material cable of securely holding diamonds in a delicate framework. This led to the creation of the beautiful Art Deco pieces of the 1920’s. Today, the understated elegance of platinum continues to enchant new generations of consumers.
Store pieces separately in a jewelry box or chamois bag so they don’t get scratched by other items of jewelry.
Remove your jewelry when doing manual work.
Don’t handle bleach or harsh chemicals when wearing platinum jewelry. Although they won’t hurt the metal, chemicals may discolor gemstones.
Clean platinum periodically in the same way you clean other fine jewelry – using a pre-packaged jewelry cleaner or by soaking it in a mild solution of soap and warm water, and then gently rubbing it with a soft cloth.
Have your platinum jewelry professionally cleaned once in a while. For your pieces set with gemstones, be sure to do this every six month.
If looked after properly, your jewelry should not need to be repaired. For adjustments, re-sizing, polishing and cleaning, look for a qualified jeweler with a platinum trained bench worker.
Because of its purity, the metal is hypoallergenic, therefore ideal for sensitive skin.