The Lure & Beauty of Exquisite Gold
Precious metals are rare, naturally occurring metallic chemical elements of high economic value.
Creating custom made engagement rings, wedding bands and other special occasion jewelry is our passion. We design using beautiful, lustrous yellow gold, rose gold and white gold adorned with diamonds and colored gemstones. Beauty, purity and durability are the attributes that attract gold lovers to its alluring glitter for uniquely personal expression.
The Characteristics of Gold
Gold combines four basic characteristics that make it a universally treasured possession.
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Beauty
Gold’s natural color can be further enhanced by alloying it with small amounts of other metals, yielding a spectrum of exquisite, subtle shades. Metalsmiths are able to create yellow, rose, green and white golds by adjusting the alloys. There are many different shades to match one’s own unique personality. Choose what is best for you.
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Purity
It is estimated that only slightly more than 100,000 tons of gold have been taken from the earth during all of recorded history. And although gold can be ground in rivers, seas and land in many parts of the earth, it is not easily extracted. Opening a mind is a time-consuming and costly operation, and several tons of ore are required in order to produce just one ounce of the precious metal.
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Duarability
Look no further than the nearest museum, where gold jewelry, coins and artifacts from ancient civilizations attest to the metal’s enduring beauty and permanence.
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Workability
Jewelers throughout the ages have preferred gold to all other metals for its beauty and ease of workmanship. Gold can be melted, or shaped, to create any design. It can be alloyed with a number of other metals to increase its strength and produce a variety of colors and can be re-melted and used again to create new designs.
How to Buy Karat Gold Jewelry
- Look for the quality mark. Pure gold, or 24-karat, is generally considered too soft for use in jewelry, so gold is alloyed with other metals to increase its strength.
- Eighteen-karat gold is 18/24ths, or three quarters, pure gold.
- In the United States, 14-karat gold is used most commonly for jewelry. Fourteen-karat gold is 14/24ths, or slightly more than one-half, pure gold.
- Nothing less than 10-karat gold can be legally marked or sold as gold jewelry in the United States.
- Look for trademarks accompanying the quality mark. When a piece of jewelry is stamped with a quality mark, law requires that it be stamped with a hallmark or trademark as well. Sometimes the jewelry is also marked with its country of origin. These designations are designed to assure you that you are buying genuine gold jewelry of the karatage marked.
Different Types of Gold
Contains these metals:
Gold, Copper Silver
Contains these metals:
Gold, Nickel, Zinc, Copper
Contains these metals:
Gold, Silver, Zinc, Copper
Contains these metals:
Gold, Silver, Copper
Contains these metals:
Gold, Copper
Because gold is alloyed with other metals to increase its strength, it can also be made in a variety of colors. For example: yellow gold is created by alloying the metal with copper and silver. Use the chart to see the various different metal combinations used to make your perfect hue.
Gold Pricing
Because gold is alloyed with other metals to increase its strength, it can also be made in a variety of colors. For example: yellow gold is created by alloying the metal with copper and silver. Use the chart to see the various different metal combinations used to make your perfect hue.
Caring For Your Gold Jewelry
- Protect your gold jewelry by storing it safely or keeping it wrapped in a soft cloth when no being worn.
- Clean your gold jewelry with a cleaning solution of sudsy lukewarm water , or bring it to your local jeweler and have it steam-cleaned.
- Dry polish jewelry with a chamois or soft cloth after cleaning and rinsing.
- Keep gold jewelry free from dust, moisture, perspiration and makeup.
- Gold is lasting and durable, but it can get scratched or dented if treated roughly. Gold’s worst enemy is chlorine. Repeated exposure can weaken gold’s structure, eventually leading to breakage. Keep your jewelry away from chlorinated cleaning products and out of swimming pools and jacuzzis.
Where to Buy Karat Gold Jewelry
You can buy gold jewelry in many types of stores, and “incredible discounts” are not hard to find. However, the best place to start is with your local jeweler. But to make sure you get jewelry that you will be happy with now and for years to come, follow a simple rule: buy from a professional, someone you can trust. Choose a local retailer who has been serving the community for a number of years and has an established reputation. Ask if the jeweler is a member of Jewelers of America, the national association for retail jewelers. Or look for the “J” mark on the door.
JA jewelers are knowledgeable, and they have a wide selection of fine jewelry that will make putting your gold jewelry wardrobe together easy and fun. They will not only help you with this purchase, but they will be there in the future to answer all you questions and help you with your purchases, repairs, and custom design. JA members have signed and abide by a Code of Ethics, so you can buy with confidence from your JA member jeweler. Villarreal Fine Jewelers – proud members of Jewelers of America, Inc.
Courtesy of Jewelers of America, Inc.