Rapaport Certification Conference Tackles Synthetics

Jun 25, 2014 9:00 AM By Rapaport News- written by Avi Krawitz –

RAPAPORT… The annual Rapaport Certification Conference that took place at the JCK Las Vegas show highlighted that jewelers are responsible for the authenticity of the diamonds they’re selling.

Our (Villarreal Fine Jewelers) Response to the above article.

The bottom line is – when consumers purchase a diamond from local jewelry stores, they are buying just that, a diamond. They are not buying a “piece of paper” or in this case a lab grading report. This is why education is paramount for consumers when considering a diamond purchase.

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Therefore, in my opinion it is the responsibility of the wholesaler and retail jeweler to educate and represent diamonds and diamond rings in an ethical and responsible manner. When jewelers choose to act to the contrary, then there should be consequences for their actions. Perhaps then, dishonest jewelers can no longer claim ignorance or solely blame inaccurate diamond grading on a particular lab grading report. You should know what you are selling!
At Villarreal Fine Jewelers, we take pride and confidence in offering diamonds graded by The Gemological Institute of America. In my opinion, GIA offers the most consistent and accurate lab grading in the industry. Having said that, we don’t just rely on what the grading report says. We also rely on our own years of education and expertise.

Joseph R. Villarreal, Graduate Gemologist (GIA)

Villarreal Fine Jewelers, Austin, TX


(512) 231-8502

Villarreal Fine Jewelers Austin reviews

New Review Joseph Villarreal is a consummate professional. He takes his time to understand just what you need and what your are looking for in jewelry. Margaret and i selected her engagement diamond and Joe designed a outstanding setting for her. Later we selected wedding bands and were not disappointed by the exceptional value he provided. A few years past and we needed to have her pearls restrung . He designed her new necklace and some bracelets that were just perfect. If you want the finest in jewelery and personal service at a price that cannot be matched go to Villarreal jewelers. Villarreal Fine Jewelers 7600 Burnet Rd #520 Austin TX 78757

Villarreal Fine Jewelers – Austin Custom Jeweler, Austin, TX
“Your diamond engagement ring specialist”

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